No doubt a website is the key tool in promoting your business online. And it plays a crucial role in your business identity. But, if you’re a small business just starting out, it can be hard to determine what should be on your website/blog, how it should look and how it should function! So what does your site currently say about your business? Improve your site with these 20 dos and don’ts from Edu Forest – Blue Forest Media:
Some key takeaways
Do invest in creating a professional, secure site for your business. Do keep it simple – too much content, page copy or too many calls to action will overwhelm your prospects. Do aim for at least 250 words of text per page, with keywords included and 1-3 aspirational images. Do create a mobile and tablet friendly site, and test to make sure they are easy to navigate and visitors can contact you from the devices. Do add social media buttons.
Don’t underestimate the importance of a strong, easy-to-navigate site for generating more inquiries. Don’t publish irrelevant content including too many links, videos on auto-play, distracting external ads and pop ups. Don’t make it hard for a prospect to find what they are looking for or they will leave within 10 seconds. Don’t use too many colors, images and distracting, hard-to-read or small fonts. Don’t miss out on fresh content; social media sites and blogs are updated frequently and adding these links will help your site get crawled by search engines more often.